Just a Chill Guy, also known as My New Character or the Chill Guy Meme, is a meme focused on a character called "my new character" who's a light brown dog with a human body, wearing a grey sweater, blue jeans and red shoes. In November 2024, meme creators on TikTok began using the snowclone, "I'm just a chill guy," in which they posed scenarios in text captions and ended the caption with "But I'm just a chill guy" or "And I'm just a chill guy." The meme began in late November 2024 during a resurgence in the virality of the Chill Guy meme on TikTok and X, resulting in numerous memes about being a "chill girl" spreading online that used the character as an exploitable alongside captions.