Sound On Africa (SOA) has launched an intercontinental network built to connect brands with vetted creators across Africa, starting in Kenya. Sound On Africa (SOA) has launched anintercontinental network built to connect brands with vetted creators across Africa, starting in Kenya (Image source: © 123rf 123rfKenya's digital audience isn't a future opportunity — it's already here. SOA is among the first dedicated creator networks built specifically for the Kenyan market. The network is designed to grow market by market and is backed by hands-on contracting and campaign management rather than a self-serve platform. Every creator is personally vetted and contracted directly by SOA, with every campaign they're part of hand-managed by the team — not auto-matched by a platform.