SPS Commerce says recommendation engines and AI shopping assistants can influence which products shoppers see first and which products never enter consideration. In conversational discovery, the recommendation pool is smaller, which increases the importance of structured, interpretable product information. PayPal’s guidance on AI product discovery makes a related point. Structured product data gives AI systems more evidence to compareStructured product information helps systems compare products consistently across large catalogs. The evidence supports a narrow conclusion: AI assistants are becoming part of product discovery, and structured, accurate and consistent product information can affect whether products are surfaced and considered.