CNN and Dangote partner for multiyear campaign including sponsorship of new show Africa Inc.

CNN and Dangote partner for multiyear campaign including sponsorship of new show Africa Inc.CNN International Commercial (CNNIC) and Dangote Industries Limited are partnering for a new global, multiplatform campaign to showcase the scale, impact, and ambition of one of Africa’s most influential industrial groups, while highlighting the continent’s growing role in the global economy. The collaboration includes sponsorship of a new half-hour show airing across CNN International, Africa Inc. The dynamic content series, spanning human-led films, immersive data articles, and sharp social formats, will spotlight Dangote Industries Limited as an example of Africa’s progress. This multiplatform campaign will be available on CNN International, CNN.com, and CNN Arabic, as well as across CNN Business channels on Facebook, Instagram, and LinkedIn. Africa First branded content launches this week, with the half hour show Africa Inc. premiering August 29th on CNN International.