I tell myself it’s so I get the walk in, but in reality I’m just used to it for some reason. The Shelf and the LandlordToday, a hypermarket doesn’t just sell you other people’s products anymore. The hypermarket gets to be the landlord of the shelf and a competitor on the shelf, using your purchase data to decide what to clone next. But every dollar you spend there keeps money in the neighborhood, keeps a storefront active, keeps someone employed who lives three streets away. I’m going to start buying my water from the dekkeneh on Abdel Aziz.