Like Dolby Atmos, Eclipsa Audio creates a "3D soundscape" by optimising the spatial positioning of sound when played through a TV or soundbar. That differentiates it and will hopefully lead to more Eclipsa Audio tracks being available in future. "We focused on securing Eclipsa Audio content and encouraging content partners to adopt the technology," added Choi. Of course, Samsung TV Plus is exclusive to Samsung televisions, and you'll need one that supports Eclipsa Audio to get the full effect. "Beyond musicals, we plan to expand Eclipsa Audio to K-pop concerts, classical performances, movies and sports," said Choi.