Air Transat – ‘Watch/See’When the exorbitantly expensive tickets went on sale for the 2026 FIFA World Cup, two things became abundantly clear to me. Levi’s – ‘Covered Logo’When FIFA made Levi’s, and several other brands, cover their logos on their stadiums at the 2026 FIFA World Cup, two things became abundantly clear to me. Firstly the World Cup is beyond cooked; and second a brand (preferably Levi’s) must capitalise on this in OOH. Whilst there are many great global OOH advertisers – Specsavers, Spotify, British Airways, Disney, Nestle, Uber, Guinness – Maccas holds the greatest share of the (apple) pie for consistently impactful and intelligent OOH. But horror movies are ripe for OOH creative goodness.