Recent store upsizes by Barbour, Le Creuset and Levi’s have delivered sales growth of up to 42% and footfall growth of up to 28%Expanded premium stores at Frasers Plus Designer Outlet East Midlands are delivering significant sales and footfall growth, demonstrating how investment in larger, enhanced store formats can drive commercial performance within the outlet sector. Each has subsequently recorded double-digit sales growth, with increases of up to 42%, alongside store footfall growth of up to 28%. The results underline the destination’s strong trading performance and illustrate how optimised store formats can help established brands unlock further growth within the outlet market. The expanded store combines Barbour’s classic visual identity with a more spacious, premium environment, that has allowed the brand to broaden its offer. The expansion demonstrates the opportunity for established brands to unlock additional growth through a larger, more premium store format.