Adidas has unveiled Originals Sport, the brand’s first women’s training range built under the Originals name, with pop star Tate McRae leading the global campaign alongside Argentine singer Emilia Mernes and college volleyball player Harper Murray. The campaign itself was developed by indie creative agency GentleForces, with direction, photography and production handled by Alana O’Herlihy of Object & Animal. It’s part of a broader push from the brand to reposition women’s training gear at the crossover of sport, fashion and personal style. Adidas framed the move as a direct response to demand from women wanting activewear that performs properly but doesn’t sacrifice on style. The campaign follows Adidas handing its global media duties to Omnicom Media.