Just last month retirement living provider, Levande, launched a hilarious new campaign via 303 to show how living in a retirement home provides peace of mind, low-maintenance living, connection and community. The new work highlights some of the most compelling (and cheeky) reasons residents choose retirement living with Levande, including low-maintenance living, connection and community, the provider’s six-month change of mind guarantee, safety and security, modern homes and wellbeing concierge services. However, Little Brand Creative founder Bronny Lane told B&T the increase in advertising spend could also reflect challenges facing the retirement living and aged care sectors following the COVID-19 pandemic. “As investment in the retirement sector grows, advertisers need to understand where competitors are spending and how their media strategies are changing,” Lopreiato said. The data suggests the broader retirement opportunity spans financial planning, healthcare, aged care, lifestyle, property, travel and services designed to support Australians before and throughout retirement.