Global creative agency OK COOL has hired a new managing director for Australia and New Zealand, Yash Murthy. In his role he will lead the agency and drive OK COOL’s growth across the region, reporting to global CEO Benjamin Arnold. Murthy joins from Create Group in Dubai, where he was executive director of strategy and social. Yash has a rare mix of cultural intelligence, creative firepower, and entrepreneurial instinct, with the track record to back it up. Having him fly the flag for OK COOL is a major statement of how bullish we are about the region.”