Glow Lab has turned a popular Bondi café into an immersive beauty experience, launching its new Triple Moisturising Creamy Body Wash range through a three-day activation created with creative agency Poem. Glow Lab head of marketing Carolyn Stewart said the brand wanted to extend the feeling of luxury beyond the shower. “Working with Poem to create Café Creamy helped us to bring this experience to life beyond the bathroom, transporting the charm and decadence of a Parisian café to Sydney and giving Australians a chance to experience Glow Lab Creamy with all of their senses.” Across the three-day activation, Glow Lab distributed more than 1,000 complimentary hot chocolates and product samples, with 400 claimed within the first two hours of opening on Friday. The new Creamy Body Wash collection is now available through Coles and Chemist Warehouse.