Princess – A Creative Company has appointed Lilian Sor as its chief strategy officer. In the newly created position, Sor will be leading the company’s strategic output across key clients including MLC, IG Group and Pure Animal Wellness, amongst others. Prior to joining Princess, she held strategic leadership roles across agencies including AMV BBDO, Grey London, Clemenger, CHEP and Howatson & Co. “Lil’s appointment is about complementing our military-grade creative firepower with world-class strategic smarts, rigour and discipline to ensure we’re directing it all in the right places. Importantly, she’s someone we admire and trust on a personal level, and who shares our ambition and relentless drive to make the best work of our careers on behalf of our clients.”