StreetIQ, a digital out-of-home (DOOH) optimisation and measurement platform has merged with digital out-of-home (DOOH) verification specialist Thorndyke to bring campaign verification and real-time creative optimisation together. StreetIQ and Thorndyke were built to solve different sides of the same challenge in DOOH. Jason Cooper, formerly of IAS, founded thorndyke to bring independent verification to the market, ensuring campaigns delivered as planned. Stephen Dolan, formerly of IAS, Facebook and Microsoft, launched StreetIQ to make DOOH creative more dynamic and responsive in real time. “When we launched Thorndyke and StreetIQ, the ambition was simple: first prove delivery, then make every impression work harder.