Omnicom Media has appointed adland veteran Ricky Chanana to drive commercial product growth across Asia, B&T can reveal. Chanana, who this week began the newly-created role of senior vice president, Commercial of Omnicom Media Asia, will lead the expansion and adoption of Omnicom Media’s commercial solutions Omnet, Orion and Outcomes across Asia-Pacific. Asia represents tremendous opportunity for Omnicom’s commercial products, and Ricky is exactly the leader we need to capitalise on it,” Omnicom Media APAC chief commercial and trading media Paul Shepherd. Chanana is a major signing for Omnicom Media in Asia. “After nearly a decade leading commercial and strategic growth across global adtech businesses, I’m incredibly excited to be joining Omnicom in this new group-level role across Asia,” he said.