Publicis Groupe ANZ has appointed Rebecca Sowden to lead Publicis Sport & Entertainment in the New Zealand market. Sowden, who represented New Zealand at international level in football, will lead the strategic and commercial direction of Publicis Sport & Entertainment in NZ. The division, which sits under Publicis Media Exchange (PMX), helps brands drive growth through culturally connected partnerships, content and audience experiences. Sowden brings a strong track record across sport, media and partnerships, including senior leadership roles at Sky Sport and as founder of women’s sport consultancy, Team Heroine. “Rebecca’s experience across rights-holders, broadcasters and partnerships makes her ideally placed to lead our sport and entertainment offering in New Zealand.