Artificial intelligence has fundamentally changed the way Australians are finding information. AI can recommend one in seconds from the first product you use when you wake up, to the very last one before you go to sleep. AI will happily build your itinerary. And probably do it before you’ve even taken the first sip of your morning coffee. However, while AI is getting remarkably good at delivering answers, there’s still one burning question many people ask before they make a decision.