A digital upskilling workshop supported by PLDT and Smart Communications, Inc. (Smart) helped her take the first steps toward reaching more customers. Through #KonektedforLivelihoods, the Group continues to help Filipino entrepreneurs build the skills and confidence to grow their businesses in an increasingly digital marketplace. During the first half of the year, PLDT and Smart brought digital learning sessions to 21 communities nationwide, reaching 1,279 MSMEs, agripreneurs, tourism stakeholders, and livelihood beneficiaries. John Eric Alviz, Vice President and Head of SME Growth Marketing, Digital and Trade at PLDT Enterprise, said that helping MSMEs succeed requires more than access to technology. “Digital skills become more meaningful when communities can immediately apply them to strengthen their livelihoods.