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Apple Gets Sweaty In Latest ‘Shot On iPhone’ Campaign
['Mia Rogers']
B&TB&T
Apple has released the latest instalment of its long-running ‘Shot on iPhone’ campaign, this time built around a music video for Berlin electronic duo Brutalismus 3000’s track “Kairo.”
Many attendees shot parts of the footage, turning the audience into an unofficial camera crew.
The video was shot entirely on the iPhone 17 Pro Max.
The release adds to Apple’s ongoing use of ‘Shot on iPhone’ as a way to prove out the camera capabilities of its latest hardware in difficult shooting conditions.
The brand has repeated this with past collaborators, including Olivia Rodrigo, to showcase each new iPhone generation’s camera performance.