The former marketing chief of Mastercard Raja Rajamannar has slammed advertising, YouTube and called for a complete reset in a provocative presentation at the Marketing Association of Australia’s conference RESET. To illustrate his point, Rajamannar cited YouTube ads in particular ads that are unskippable for five seconds. “The moment the five seconds is over, some idiot who has paid for that advertisement is paying YouTube. “Thanks to the sponsors who are putting their money, which is dumb money in this case. Rajamannar believes there are three things marketers should do tomorrow to improve the effectiveness of the function.