Dentsu Creative has launched the first campaign for nib’s new ‘Health Covered’ brand platform, using nostalgia to make health insurance more relatable for Australians. The campaign features nib brand ambassadors, rugby league legend Paul “The Chief” Harragon and Australian football star Mary Fowler, nib’s chief health and wellbeing officer. We wanted to create something that felt familiar, entertaining and distinctly Australian, while making health insurance a little easier to relate to,” said nib senior manager brand & acquisition Kirsty Tapscott. Zac Pritchard, Executive Creative Director at Dentsu Creative said, “Health insurance isn’t known for being entertaining, but with the help of nib ambassadors The Chief, Mary Fowler, and of course the musical wizardry of the great Giorgio Moroder, we’ve created something Australians will remember. Otis, Sam I Am and of course the legends at nib, for helping us ‘win at advertising’,” Dentsu Creative ECD Zac Pritchard added.