Melbourne specialty coffee roaster dc Coffee is switching Aussies on with a new brand platform and integrated campaign created in partnership with independent creative agency Hellions. The campaign is the first brand campaign since dc Coffee started in 2004 and coincides with exclusive ranging in Woolworths. “dc is the most exciting, engaging coffee brand out there. Awesome coffee, distinct packaging and incredible value, dc Coffee is all about fuel and energy,” said dc Coffee CEO Trevor Simmons. The campaign will roll out across BVOD, YouTube, out-of-home, train station takeovers, paid and organic social, eCommerce and email.