In this column, Talent Run chief runner and industry headhunter Amy Lee reflects on what the industry’s talent can learn from Olympians. So why do we expect advertising careers to follow a straight line from graduate to retirement? Advertising careers rarely follow a linear path. According to Advertising Council Australia’s Create Space Census, only around 4 per cent of people working in advertising are over the age of 55. Just as Olympians prepare for life beyond competition, advertising professionals should be preparing for the opportunities that follow agency life.