Image Credit: Rémy CointreauRémy Cointreau is strengthening Metaxa’s presence in Greek travel retail with the launch of refreshed packaging for Metaxa 12 Stars, supported by a summer activation programme across some of the country’s busiest airports. Designed to give Metaxa 12 Stars a more contemporary and prominent presence on shelf, the packaging also draws attention to the liquid’s flavour profile, including its toasted oak and distinctive dried fruit notes. Tasting forms a major part of the programme, with high-profile tasting tables encouraging travellers to discover Metaxa 12 Stars, complemented by enhanced in-store branding across participating locations. This integrated summer campaign combines the launch of our new Metaxa 12 Stars packaging with immersive tasting experiences and exclusive rewards that bring the brand’s Greek heritage to life. READ MORE: Rémy Cointreau appoints Carlos Radulovitch as CEO Global Travel RetailREAD MORE: Rémy Cointreau appoints Annabelle Chung as Travel Retail MD APACREAD MORE: Rémy Cointreau: “If we all keep innovating, that can only create conversion”