If you have a small business, you probably advertise on one of Meta’s platforms (Facebook, Instagram, WhatsApp, and others). Earlier this year, my roommate and I started a small online business selling stickers of people’s pets. If you’re not a business owner or media buyer and still reading – the Meta you know and the Meta that sells ads are two very different products. Meta actually got in a little trouble for that recently (Meta settles major social media addiction lawsuit with school district). You don't step into an arena to face Meta — Meta is the arena.