The figures underscore the extent to which Meta’s platforms have become a major infrastructure for political advertising and public issue campaigns. Unlike newspapers or television broadcasters, Meta’s platforms do not merely publish content in chronological order. One of the few public windows into Meta’s political advertising ecosystem is the Meta Ad Library. Unlike commercial advertisements, advertisements relating to politics, elections and public issues disclose estimated expenditure, impression ranges, advertiser details and publishing entities. In effect, an estimated expenditure of around Rs 3,000 generated between 400,000 and 450,000 impressions on Meta’s platforms.