As expected, “number chart go up” is always the desired outcome. Number chart go up is good because it makes other number charts go up, specifically stock ticker number. It doesn’t take a business degree to figure that out that doubling your sales, downloads, or clicks is good for business. Bad companies pay a lot of ad-bucks to other bad companies to get into your field of view. And the smaller that business is, the even bigger impact you’ll have on the number chart.