If AI content and ads both scale toward zero cost, studios like Netflix and Disney face a structural threat while ad-supported platforms stand to gain. Roku (NASDAQ:ROKU | ROKU Price Prediction) just gave investors and viewers a preview of where that road leads. The company added Fairground AI, a free ad-supported streaming channel built entirely on AI-generated films, shorts, and — fittingly — AI-generated ads. What Fairground AI Actually IsAccording to Variety, the channel comes from Fairground, a startup founded by Colin Petrie-Norris, who previously built the streaming service Xumo. Key TakeawayRoku’s Fairground channel is a legitimate signal that AI content is coming for streaming platforms, and quality will likely climb the same curve video generation has climbed over the past two years.