Independent agency Dig has been appointed as the creative agency for Soul Origin following a competitive pitch. The announcement:Dig has been appointed as Soul Origin’s lead strategic and creative partner following a competitive pitch process. Lisa Ramsey, Managing Director of Dig, said: “Soul Origin has been serving specialty coffee and fast, healthy food in food courts and airports for over 14 years, serving over 22 million customers per year. Petra Orrenius, Chief Marketing Officer of Soul Origin, said: “From the start, Dig understood the job to be done, making our dishes look irresistible while crafting a tone of voice that connects with every audience. The appointment follows Soul Origin’s 2025 win at the QSR Media Conference & Awards 2025, where the brand was recognised with the Best Brand Transformation Award.