Netflix has built a small room inside a Los Angeles billboard and placed an actor inside it for three days in a high-profile stunt for its new movie the Last House. The claustrophobic stunt echoes the Last House’s central premise of a family mysteriously sealed inside their home with no escape. Director David Leitch, producer Kelly McCormick and the film’s Australian stunt team abseiled down the enormous billboard before performing a choreographed fight sequence above the city. A Perfect Planet, BBCBack in 2021, the BBC literally set its media spend on fire. Liquid Billboard, AdidasIn 2021, Adidas turned an ad placement in Dubai into a functioning swimming pool – or “liquid billboard” – to promote its inclusive swimwear range.