Dentsu Creative launches campaign for Nib’s ‘Health Covered’ platform

Dentsu Creative has launched a new campaign for Nib’s “Health Covered” platform, aiming to make health insurance more relatable. The announcement:Dentsu Creative has launched the first campaign for nib’s new ‘Health Covered’ brand platform, using nostalgic creative to make health insurance more relatable for Australians. Health Covered marks a return to nib’s core role: helping Australians feel confident they have the right cover when it matters. The campaign ‘Winning at Health Insurance’, uses humour and nostalgia to challenge perceptions of a category often seen as complex. The campaign features nib’s brand ambassadors, rugby league legend Paul “The Chief” Harragon and Australian football star Mary Fowler, nib’s Chief Health and Wellbeing Officer.