3Scoops has developed a new brand identity for Church, Geelong Arts Centre’s live music venue, aimed at strengthening its position as a space for independent artists and live music while reflecting its heritage. The announcement:Breathing new life into a restored 1800s church, creative brand agency 3Scoops, a Jaywing agency, has worked with Geelong Arts Centre to unveil a new brand for its live music and entertainment venue. Following a recent brand refresh and master season campaign for Geelong Arts Centre, 3Scoops were engaged to develop a new venue brand identity from the ground up, including creating brand strategy and visual identity, in addition to social media direction and eDM creative. From the outset, we knew Church needed a standalone brand with the confidence to take a creative risk. Launching this month, Church is operated by Geelong Arts Centre and supported by the Victorian Government through Creative Victoria.