EBITDA for the merged SCA and Seven West Media was hit hard in the period, down 12.8% to $200m. Total advertising revenue fell by 4.8%, from $1.75b to $1.67b. Importantly, this marks the first time the company’s digital audio revenues outpaced its linear (radio) audio revenue decline. It’s also the clearest growth story at the company, as digital audio revenue grew 14.3% year-on-year. “It’s a $25b digital market, and at the moment, we’re not even scratching that.