These issues are becoming increasingly important because AI systems are now influencing decisions that affect customers, employees and stakeholders. Many AI systems create an impression of authority and confidence, even when outputs may be incomplete, inaccurate or fabricated. Decision-making based on poorly selected models or incorrectly routed AI systems can create unintended consequences. An ethical AI framework should include clear rules governing data handling, privacy, access controls and monitoring procedures. Consumers are becoming increasingly aware that AI systems are involved in product recommendations, customer service interactions and business decision-making.