Trump Media says it will take a more disciplined approach to its crypto treasury while directing more resources toward its core media business. Trump Media said it plans to revamp its digital asset treasury strategy after unrealized losses on crypto and securities helped push the company to a $238 million net loss in the second quarter. Trump Media is the publicly traded company behind Truth Social, Truth+ and financial services brand Truth.Fi. Trump Media boosts Bitcoin holdings after Q2Trump Media’s Bitcoin holdings were little-changed during the second quarter before the company stepped up its direct Bitcoin exposure in July. As of June 30, Trump Media held 9,477.16 Bitcoin, down from 9,542.16 BTC at the end of the previous quarter.