Google Ads will begin migrating or "upgrading" Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. Google emailed some advertisers about this saying, "Starting September 1, 2026, campaigns using automatically created assets (ACA) and/or campaign-level broad match setting will automatically be upgraded to Al Max for Search campaigns." Menachem Ani posted a screenshot of the email on X and wrote, "The great merge continues." The email says what is changing:Al Max will be enabled with settings configured to closely mirror your legacy setup once the auto-upgrades are complete:For campaigns with Automatically Created Assets (ACA): Your campaigns will be upgraded to Al Max with search term matching and text customization enabled by default. For campaigns with the campaign-level broad match setting: Your campaigns will upgrade to Al Max with search term matching enabled by default.