Google Ads is rolling out a new customer acquisition option named "Report on new customers acquired." This lets you "Drive purchases from new and existing customers without changing bidding," according to Google. To get the new vs existing customer split without changing your bidding, you had to pick "Bid higher for new customers" and set the value to 0.01. Everyone who does not use ProfitMetrics (that comes with a new vs existing customer split natively and even with LTV) had to this in order to get to segment conversions by new vs existing. Here is his screenshot:Thomas added, "Now Google added a reporting setting: Report on new customers acquired = just measurement, no bidding algo impact.