Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads is actually testing the strong and strongest match labels in the wild. Google Ads is rolling out a new customer acquisition option. Google Ads will begin migrating or "upgrading" Automatically created assets and campaign-level broad match setting to AI Max starting on September 1, 2026. Google Ads added a "View call report" link in the Phone Call conversions leads report.