Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. META/Facebook shows signs of crawling the web and potentially building its own search engine. Google has updated its guidelines for representing your business on Google in the Google Business Profiles help documentation to add a new rule. Google says hreflang alternates, hreflang URLs are not "indexed in the proper sense. Search Engine Roundtable Stories:Other Great Search Threads:Search Engine Land Stories:Other Great Search Stories:AI & LLMsAnalyticsIndustry & BusinessLinks & Content MarketingLocal & MapsOther SearchPPCSearch FeaturesSEOFeedback:Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News, add as a preferred source on Google and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, or just contact us the old fashion way.