Image Credit: Unifree Duty FreeUnifree Duty Free has launched its summer campaign at Istanbul Airport, transforming its retail spaces with seasonal activations, live entertainment and immersive brand experiences designed to enhance the passenger journey during the peak travel season. Running throughout the summer, the campaign combines colourful seasonal décor, experiential retail and product discovery to encourage travellers to spend more time in-store. Our goal is to make every visit to Unifree Duty Free an enjoyable part of the travel journey while showcasing the unique energy and hospitality of Istanbul Airport.” Serving millions of international passengers each year, Unifree Duty Free said the campaign reinforces its strategy of using seasonal concepts and brand collaborations to position shopping as an integral part of the airport experience. READ MORE: Unifree Duty Free CEO Korhan Öz on understanding today’s passengersREAD MORE: Unifree curates luxury spirits assortment for collectors at IstanbulREAD MORE: Unifree Duty Free turns Valentine’s Day into immersive retail experience