To date, the travel retailer has been utilising iCoupon across 13 countries to support the redemption and management of digital airline vouchers. The new agreement should help increase the number of countries where iCoupon is implemented thorough the travel retailer. “This expanded Group Agreement is a natural next step in the evolution of our technical infrastructure,” said Nicolas Platiau, POS Director, Lagardère Travel Retail. “What makes this particularly meaningful for us is that Lagardère Travel Retail already knows the platform inside out,” said Richard Bye, CEO of iCoupon. “More importantly, we are beginning our journey to collaborate on new passenger-facing services across the Lagardère Travel Retail estate where iCoupon sits as a primary partner between airline and retailer to drive ancillary airport revenue for both parties.