Power Digital has launched an AI-based marketing operating system for its agency business, combining internal data, strategy tools and creative analysis in a single model. Power Digital said it analyses millions of creative assets to assess likely performance and refine future output over time. Power Digital argued that this keeps institutional knowledge inside the platform rather than limiting it to individual account teams. Jeff Mason, Chief Executive Officer of Power Digital, linked the system to the agency's sector-based operating model. John Saunders, Senior Vice President of Innovation at Power Digital, led the development of Iris and Omega, according to the company.