8x8 has launched a four-tier partner programme for direct resellers, with rebates tied to customer retention, account expansion and new sales. House will work with the channel leadership team on programme execution and partner results, signalling that partner feedback may play a larger role in channel management. "This new 8x8 program delivers on that front because it's looking at the big picture and going beyond just bringing in more business. "8x8 designed the new partner program around retention and strategic growth, not just new logos alone, which is exactly how we operate. "The new 8x8 partner program addresses something we've been waiting for: a structure built around our success, not just 8x8's," said Brend Johnston, Managing Director at Arrow Voice & Data.