WPP has built a unified data and platform engineering system with Google Cloud for its AI marketing operations, cutting campaign deployment times from months to days. Jonas Dahlbaek, Senior Data Engineering Lead at WPP, described the approach taken with Google Cloud. WPP also uses Google Cloud Identity-Aware Proxy to control access to internal applications under a zero-trust model. Yang Yue, Program Manager at Google Cloud, outlined how the work was managed across both organisations. Working as true partners, Google Cloud and WPP moved in lockstep to deliver production-ready platform capabilities on time," said Yue.