WireCo® has appointed Luis Padilla as Chief Operating Officer, North America, reporting to Chief Executive Officer Keith White. Padilla will lead WireCo’s North American business, with responsibility for advancing operational performance, manufacturing excellence and execution across the region. He will also play a central role in strengthening the company’s ability to serve customers, support profitable growth and build greater consistency across its North American operations. “His experience leading complex, multi-site businesses and driving meaningful operational improvement will be highly valuable as we continue strengthening our North American organization. “WireCo has an exceptional reputation, a broad portfolio of market-leading products and a unique position across both steel and synthetic rope technologies,” said Padilla.