Blanket unavailability does not attractThe idea that being hard to get makes you desirable is old enough to have been tested directly. Performed unavailability toward the person you are trying to attract does not read as high status. Generalized enthusiasm did not flatter its target; it devalued it, because interest that is extended to everyone signals nothing about the specific person receiving it. The bigger error is the vending-machine modelUnderneath the specific tactics sits a deeper mistake, and it lives in the phrase high-value women. What the evidence does and does not settleA few honest limits belong here.