For many design studios, creating their own workspace is an opportunity to reflect their approach and values in built form. In Bruges, Belgian design agency Studio LOHO has taken this premise a step further. Founded in 2017 by Karel Loontiens and Jo Hoeven, and known for its unique ceramic baths, entirely modelled and fired from a single piece of clay, the studio has transformed a former brush factory on the outskirts of the city into Jonojé, a hybrid address that functions as studio, showroom, gallery, living space and B&B. Set within a listed complex of more than 1,000 square metres, Jonojé’s six suites reframe the idea of brand immersion by erasing the lines between showroom and hospitality. The result is immersive yet restrained, grounded in craft rather than spectacle.