Sri Lankan digital media company Roar Media has shuttered its news publishing arm in light of its content production studio. It further adds that Roar has now “transitioned to a content production studio, offering creative solutions for brands and agencies.” By 2020, Roar Digital was established as an ad resales arm, until it was rebranded as Roar AdX a few years later. Declining investment in news mediaBut why is Roar Media shutting down its media publishing arm? The result is that publications that were built on early social media, could no longer be satiated with its existing infrastructure.