Norris says profit now outweighs sport in Formula 1Reigning world champion and Hungarian GP polesitter Lando Norris has accused Formula 1 of prioritising profit over sporting quality under Liberty Media. All we think about now is maximising profits, and that's not how a sport should be, Norris said in Hungary, according to Ouest France newspaper. The McLaren driver accepts that Formula 1 is a business, but believes commercial growth has become too dominant. Norris believes the arrival of manufacturers such as Audi and Cadillac is regarded as more important than responding to concerns from the drivers. Norris also believes the way supporters engage with Formula 1 has changed significantly since the arrival of Netflix's Drive to Survive.