Hamilton opens first trading-card flagshipLewis Hamilton has opened the first flagship store for his new trading-card business in Frankfurt. Lewis Hamilton, Hungarian GP 2026© Ferrari'Card Culture by Lewis Hamilton' is a joint venture between the seven-time world champion's investment company and Dave and Adam's Card World, with further stores planned across Europe, Australia, the Middle East and Asia. Through Card Culture, I believe we have a significant opportunity to tap into the culture around trading cards in a way no one has been able to before, Hamilton said. Hamilton himself now owns around 500 valuable Pokemon cards and is also collecting Formula 1, football, basketball, baseball and Star Wars items. My goal is to build a modern card store that mixes community, culture and competition, he said.